Information We Collect
We collect personal information through the following methods:
- Information You Provide Directly
- Name, mailing address, email address, phone number
- Payment details (processed securely by third-party providers like Stripe or PayPal; we do not store full payment card numbers)
- Donation or ticket purchase history
- Account login credentials (if applicable)
- Optional demographic or interest information (e.g., survey responses, event sign-ups, communication preferences)
- Automatically Collected Data
- IP address, browser type, device information
- Website usage (e.g., pages visited, time on site, clickstream data)
- Cookies and tracking data (see Section 3)
- Third-Party Data
We may supplement your information from reputable sources (e.g., Tessitura, social media platforms, payment processors) to improve accuracy, personalize experiences, and enhance services. This is only done in accordance with this Privacy Policy.
How We Use Your Information
We use your personal data to:
- Process ticket sales, donations, and memberships
- Send confirmations, service communications, and receipts
- Respond to inquiries and provide customer service
- Personalize your experience across ABT services
- Conduct marketing and audience development (subject to your preferences)
- Improve our Services and website functionality
- Perform analytics and research
- Detect and prevent fraud and security issues
- Comply with legal obligations
Cookies and Tracking Technologies
We use cookies, pixels, and similar tools to:
- Support essential website functionality
- Collect anonymous usage data (e.g., via Google Analytics)
- Power marketing and retargeting tools (e.g., Google Ads, Meta Pixel)
- Integrate with social platforms
Your Choices:
- EU/UK users: Non-essential cookies are blocked unless you give explicit consent via our cookie banner.
- California residents: You may opt out of “sale” or “sharing” of personal data via the “Do Not Sell or Share My Personal Information” link in our footer.
- All users: Manage cookie preferences through our banner or browser settings.
Legal Basis for Processing (EU/UK Users)
If you are based in the EU or UK, we process your data based on:
- Consent (e.g., for marketing or non-essential cookies)
- Contractual necessity (e.g., processing ticket orders)
- Legitimate interest (e.g., fraud prevention, audience analytics), where not overridden by your rights
- Legal obligation (e.g., financial reporting)
Your Privacy Rights
- California Residents (CCPA/CPRA) You have the right to:
-
- Know what personal info we collect, why, and with whom we share it
- Access your personal data
- Delete your personal data (with exceptions)
- Correct inaccurate data
- Opt out of “sale” or “sharing” for cross-context behavioral ads
- Limit use of sensitive personal information
- Not be discriminated against for exercising your rights
- To exercise these rights:
- Email: privacy@abt.org
- Phone: 212-477-3030
- Web: Do Not Sell or Share My Personal Information
- EU/UK Residents (GDPR) You have the right to:
-
- Access, correct, or erase your data
- Restrict or object to certain processing
- Withdraw consent at any time (e.g., unsubscribe from emails)
- Request data portability
- File a complaint with your local data protection authority
- Submit requests to: privacy@abt.org
How We Share Your Information
We may share data with:
- Service providers (e.g., Tessitura, Mailchimp, Stripe) who are contractually obligated to protect it
- Event partners when co-presenting a show (limited to event use)
- Legal authorities when required to comply with the law
- Successors in the case of a merger or asset transfer
We do not sell your data in exchange for money. However, some advertising partnerships may be considered “sharing” under California law. You may opt out at any time.
Data Retention
We retain data only as long as necessary for the stated purposes:
- Transaction data: 7 years (for legal and tax compliance)
- Marketing data: Until you unsubscribe or after 3 years of inactivity
- Analytics: Raw identifiable data is deleted or anonymized after 2 years; anonymized data may be retained indefinitely
International Data Transfers
If you’re outside the U.S., your data may be processed in the U.S., where protections may differ from your country.
We use:
- Standard Contractual Clauses (SCCs) for EU/UK users
- Additional safeguards like encryption and access control
EU/UK Representative: ABT is exempt from Article 27 GDPR requirements because we do not conduct targeted or large-scale data processing in those jurisdictions.
Security
We use technical and organizational measures to safeguard your data, including:
- SSL encryption
- Access control and staff confidentiality
- Periodic security reviews
No system is 100% secure, but we strive to protect your information. Report any concerns to privacy@abt.org with the subject line: “Security Concern.”
Children’s Privacy
Our Services are not intended for children.
- Under 13 (U.S.): We do not knowingly collect data. If we do, we will delete it upon discovery.
- Under 16 (EU/UK): We require parental consent to collect or process data.
If you believe we’ve collected a child’s information inappropriately, contact privacy@abt.org.
Breach Notification
We will notify you and any relevant authorities of a data breach when required:
- EU/UK: Within 72 hours under GDPR
- U.S.: As required by applicable state law
Third-Party Links
Our site may contain links to third-party platforms not controlled by ABT. This policy does not apply to them. Please review their privacy policies before engaging.
Policy Updates
We may revise this policy as necessary.
- Material changes will be communicated via email or a prominent banner at least 30 days prior to going into effect.
- All changes will be reflected with an updated “Effective Date” at the top of this page.
Your continued use of our Services after changes constitutes acceptance.
Contact Us
Privacy Officer
American Ballet Theatre
890 Broadway, 3rd Floor
New York, NY 10003
Email: privacy@abt.org
Phone: 212-477-3030