Information We Collect

We collect personal information through the following methods:

• Information You Provide Directly
  • Name, mailing address, email address, phone number
  • Payment details (processed securely by third-party providers like Stripe or PayPal; we do not store full payment card numbers)
  • Donation or ticket purchase history
  • Account login credentials (if applicable)
  • Optional demographic or interest information (e.g., survey responses, event sign-ups, communication preferences)
• Automatically Collected Data
  • IP address, browser type, device information
  • Website usage (e.g., pages visited, time on site, clickstream data)
  • Cookies and tracking data (see Section 3)
• Third-Party Data

We may supplement your information from reputable sources (e.g., Tessitura, social media platforms, payment processors) to improve accuracy, personalize experiences, and enhance services. This is only done in accordance with this Privacy Policy.

How We Use Your Information

We use your personal data to:

• Process ticket sales, donations, and memberships
• Send confirmations, service communications, and receipts
• Respond to inquiries and provide customer service
• Personalize your experience across ABT services
• Conduct marketing and audience development (subject to your preferences)
• Improve our Services and website functionality
• Perform analytics and research
• Detect and prevent fraud and security issues
• Comply with legal obligations

Cookies and Tracking Technologies

We use cookies, pixels, and similar tools to:

• Support essential website functionality
• Collect anonymous usage data (e.g., via Google Analytics)
• Power marketing and retargeting tools (e.g., Google Ads, Meta Pixel)
• Integrate with social platforms

Your Choices:

• EU/UK users: Non-essential cookies are blocked unless you give explicit consent via our cookie banner.
• California residents: You may opt out of “sale” or “sharing” of personal data via the “Do Not Sell or Share My Personal Information” link in our footer.
• All users: Manage cookie preferences through our banner or browser settings.

Legal Basis for Processing (EU/UK Users)

If you are based in the EU or UK, we process your data based on:

• Consent (e.g., for marketing or non-essential cookies)
• Contractual necessity (e.g., processing ticket orders)
• Legitimate interest (e.g., fraud prevention, audience analytics), where not overridden by your rights
• Legal obligation (e.g., financial reporting)

Your Privacy Rights

• California Residents (CCPA/CPRA) You have the right to:

• • Know what personal info we collect, why, and with whom we share it
  • Access your personal data
  • Delete your personal data (with exceptions)
  • Correct inaccurate data
  • Opt out of “sale” or “sharing” for cross-context behavioral ads
  • Limit use of sensitive personal information
  • Not be discriminated against for exercising your rights
  • To exercise these rights:
    • Email: privacy@abt.org
    • Phone: 212-477-3030
    • Web: Do Not Sell or Share My Personal Information

• EU/UK Residents (GDPR) You have the right to:

• • Access, correct, or erase your data
  • Restrict or object to certain processing
  • Withdraw consent at any time (e.g., unsubscribe from emails)
  • Request data portability
  • File a complaint with your local data protection authority
  • Submit requests to: privacy@abt.org

How We Share Your Information

We may share data with:

• Service providers (e.g., Tessitura, Mailchimp, Stripe) who are contractually obligated to protect it
• Event partners when co-presenting a show (limited to event use)
• Legal authorities when required to comply with the law
• Successors in the case of a merger or asset transfer

We do not sell your data in exchange for money. However, some advertising partnerships may be considered “sharing” under California law. You may opt out at any time.

Data Retention

We retain data only as long as necessary for the stated purposes:

• Transaction data: 7 years (for legal and tax compliance)
• Marketing data: Until you unsubscribe or after 3 years of inactivity
• Analytics: Raw identifiable data is deleted or anonymized after 2 years; anonymized data may be retained indefinitely

International Data Transfers

If you’re outside the U.S., your data may be processed in the U.S., where protections may differ from your country.

We use:

• Standard Contractual Clauses (SCCs) for EU/UK users
• Additional safeguards like encryption and access control

EU/UK Representative: ABT is exempt from Article 27 GDPR requirements because we do not conduct targeted or large-scale data processing in those jurisdictions.

Security

We use technical and organizational measures to safeguard your data, including:

• SSL encryption
• Access control and staff confidentiality
• Periodic security reviews

No system is 100% secure, but we strive to protect your information. Report any concerns to privacy@abt.org with the subject line: “Security Concern.”

Children’s Privacy

Our Services are not intended for children.

• Under 13 (U.S.): We do not knowingly collect data. If we do, we will delete it upon discovery.
• Under 16 (EU/UK): We require parental consent to collect or process data.

If you believe we’ve collected a child’s information inappropriately, contact privacy@abt.org.

Breach Notification

We will notify you and any relevant authorities of a data breach when required:

• EU/UK: Within 72 hours under GDPR
• U.S.: As required by applicable state law

Third-Party Links

Our site may contain links to third-party platforms not controlled by ABT. This policy does not apply to them. Please review their privacy policies before engaging.

Text Message Service

We only use information you provide through this service to transmit your mobile messages and respond to you. This includes, but isn’t limited to, sharing information with platform providers, phone companies, and other vendors who assist us in the delivery of mobile messages. Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Nonetheless, we reserve the right always to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect our rights or property.

We do not charge you for the messages you send and receive via this text message service. But message and data rates may apply, so depending on your plan with your wireless or other applicable provider, you may be charged by your carrier or other applicable provider.

Text Messaging Service is for conversational person-to-person communication between you and our employees. We may send you an initial message providing details about the service. After that, the number of text messages you receive will vary depending on how you use our services and whether you take steps to generate more text messages from us (such as by sending a HELP request).

If you no longer want to receive text messages, you may reply to any text message with STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE. As a person-to-person communication service, opt-out requests are specific to each conversation between you and one of our employees and their associated phone number. After unsubscribing, we may send you confirmation of your opt-out via text message.

Policy Updates

We may revise this policy as necessary.

• Material changes will be communicated via email or a prominent banner at least 30 days prior to going into effect.
• All changes will be reflected with an updated “Effective Date” at the top of this page.

Your continued use of our Services after changes constitutes acceptance.

Contact Us

Privacy Officer
American Ballet Theatre
890 Broadway, 3rd Floor
New York, NY 10003
Email: privacy@abt.org
Phone: 212-477-3030