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Partnerships & Promotions

Partnerships & Promotions

American Ballet Theatre is proud to offer the following partnerships and promotions in service of our mission to bring America’s National Ballet Company® to the widest possible audience.

Check back often for new offers and events!

Random House Children's Books

American Ballet Theatre has partnered with Random House Children’s Books for a multi-year, multi-book publishing collaboration, launched in September 2020.

The first two books, B is for Ballet: A Dance Alphabet and Boys Dance!, are available now. Additional titles slated for release at a later date include a photographic jacketed gift book that chronicles the lives of three children at the ABT Jacqueline Kennedy Onassis School; Gloria’s Promise, a picture book by the #1 New York Times bestselling illustrator of Fancy Nancy, Robin Preiss Glasser, written with her sister Jacqueline Preiss Weitzman, about an athletic, motivated, thoughtful girl on the day of her ABT audition, and a sequel about Gloria on the night of her first ABT performance; My Daddy is a Ballet Dancer, a picture book by ABT Principal Dancer (and father) Thomas Forster and Shari Loeffler; and contemporary MG and YA graphic novel stories.

Boys Dance!Boys Dance!
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"It is our hope to educate children and foster a love of dance through the powerful medium of storytelling."

- Mallory Loehr, Senior Vice President and Publishing Director, Random House Books for Young Readers Group

"we are thrilled to introduce eight children’s books to inspire the next generation of artists and audiences. With Random House Children’s Books, we will tell unexpected stories that reveal the adventure and the humanity behind the scenes as dancers pursue their dreams."

- Kara Medoff Barnett, ABT Executive Director

Chanel & Dance

“Always remove, always strip away. Never add… There is no other beauty than the freedom of the body.” – Gabrielle Chanel

At the beginning of the 20th century, dance opened up new paths for movement and artistic expression, illustrating its irrepressible quest for freedom. Through her close work with artistic visionaries of dance, Gabrielle Chanel catalyzed the interconnections between dance and the CHANEL style. We are excited to partner with the House of CHANEL as the brand embodies our artists’ grace, freedom and artistic expression. Watch this space for more details to be shared soon.

Photo: Michel Verdure, courtesy of Celebrity Cruises.

ABT at Sea with Celebrity Cruises

American Ballet Theatre has wowed audiences in all 50 states and in 45 countries, performing for nearly 300,000 annually. Now, through an exclusive partnership that’s a first in the industry, ABT is bringing guests the best classical dance experience at sea aboard Celebrity Cruise ships.

As part of the partnership, Celebrity guests will have the opportunity to enjoy exclusive ABT guest performances on select ships, join the dancers for intimate seminars, ballet barre classes, and embark on unforgettable excursions to ABT performances in some of their most dynamic ports of call.

“American Ballet Theatre’s mission is to bring the best of ballet to the widest possible audience,” said ABT Executive Director Kara Medoff Barnett. “We are thrilled to redefine ‘widest’ to now include audiences at sea! This partnership will allow ABT’s remarkable dancers to see the world and will invite Celebrity’s guests to discover the magic of ballet.”

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