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Partnerships & Promotions

Partnerships & Promotions

American Ballet Theatre is proud to offer the following partnerships and promotions in service of our mission to bring America’s National Ballet Company® to the widest possible audience.

Check back often for new offers and events!

Scene from Swan Lake.
Swan Lake, from the wings of the Metropolitan Opera House. . Photo: Emma Zordan.

Neiman Marcus

For the first time, American Ballet Theatre will be featured in Neiman Marcus’s Christmas Book as one of the famed Fantasy Gifts for the 2023 holiday season. For $195,000, ABT’s gift invites you to become a “Star Performer of the Ballet,” stepping into the role of a world-famous ballet dancer during the 2024 Summer season at the Metropolitan Opera House in New York City.

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Erica Lall for Equinox x ABT
Erica Lall for Equinox x ABT.


Equinox has launched a first-of-its-kind partnership with ABT that gives members a look into the world of professional ballet — going beyond some light stretches and a plié or two. The workout is an intense, but fun, 50-minute ballet class created in tandem by Equinox instructor Chris Vo, and former ABT corps de ballet member Kathryn Boren.

Participants do across-the-floor combinations, incorporating the fundamentals of ballet with center barre, jumps, turns, and TheraBand sequences to improve posture, flexibility, balance, and mindful movement.

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Random House Children's Books

American Ballet Theatre has partnered with Random House Children’s Books for a multi-year, multi-book publishing collaboration, launched in September 2020.

B is for Ballet: A Dance Alphabet, Boys Dance!, My Daddy Can Fly!, The Night Before The Nutcracker, and Gloria’s Promise are available now. Additional titles are slated for release at a later date.

Boys Dance!Boys Dance!My Daddy Can Fly!The Night Before the NutcrackerGloria's Promise

"It is our hope to educate children and foster a love of dance through the powerful medium of storytelling."

- Mallory Loehr, Senior Vice President and Publishing Director, Random House Books for Young Readers Group

Chanel & Dance

“Always remove, always strip away. Never add… There is no other beauty than the freedom of the body.” – Gabrielle Chanel

At the beginning of the 20th century, dance opened up new paths for movement and artistic expression, illustrating its irrepressible quest for freedom. Through her close work with artistic visionaries of dance, Gabrielle Chanel catalyzed the interconnections between dance and the CHANEL style. We are excited to partner with the House of CHANEL as the brand embodies our artists’ grace, freedom and artistic expression.