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Partnerships & Promotions

Partnerships & Promotions

American Ballet Theatre is proud to offer the following partnerships and promotions in service of our mission to bring America’s National Ballet Company® to the widest possible audience.

Check back often for new offers and events!

ABT tutus on display at abc carpet & home.
ABT tutus on display at abc carpet & home.

abc carpet & home

As a fellow iconic New York City brand, American Ballet Theatre shares abc carpet & home’s passion for art, culture, and design. Built on creativity, inspiration, and heritage, we are excited for the opportunity to celebrate our local Union Square neighbor and bring the holiday magic to downtown Manhattan.

For 125 years, abc carpet & home has enchanted New Yorkers with an unmatched collection of otherworldly finds. This holiday season they are continuing their legacy of inspiring joy and fostering a place of imagination for their customers with their American Ballet Theatre partnership and ABT tutu display, designed by the acclaimed multi-award-winning costume designer Willa Kim.

Join students of the American Ballet Theatre Jacqueline Kennedy Onassis School at abc carpet & home’s Manhattan Flagship Store for two enchanting winter wonderland performances at 12:00 PM EST and 2:00 PM EST on Saturday, December 10, 2022.

For every purchase made on December 10, abc will donate 10% of sales to support ABT’s mission and artistry.

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Erica Lall for Equinox x ABT
Erica Lall for Equinox x ABT.


Equinox has launched a first-of-its-kind partnership with ABT that gives members a look into the world of professional ballet — going beyond some light stretches and a plié or two. The workout is an intense, but fun, 50-minute ballet class created in tandem by Equinox instructor Chris Vo, and ABT corps de ballet member Kathryn Boren.

Participants do across-the-floor combinations, incorporating the fundamentals of ballet with center barre, jumps, turns, and TheraBand sequences to improve posture, flexibility, balance, and mindful movement.

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FAO Schwarz

ABT and FAO Schwarz have unveiled a new collaboration that included a limited-edition, exclusive line of dolls and costumes for children inspired by the classic ballets The Nutcracker and Whipped Cream. Each doll and costume is a precise replica of the original ABT designs, overseen completely by costume designers Richard Hudson and Mark Ryden.

These items are only available for purchase at FAO Schwarz’s retail flagship at 30 Rockefeller Plaza in New York City and on

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FAO Schwarz ABT costumes

Random House Children's Books

American Ballet Theatre has partnered with Random House Children’s Books for a multi-year, multi-book publishing collaboration, launched in September 2020.

B is for Ballet: A Dance Alphabet, Boys Dance!, My Daddy Can Fly!, and The Night Before The Nutcracker are available now. Additional titles are slated for release at a later date.

Boys Dance!Boys Dance!My Daddy Can Fly!My Daddy Can Fly!
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"It is our hope to educate children and foster a love of dance through the powerful medium of storytelling."

- Mallory Loehr, Senior Vice President and Publishing Director, Random House Books for Young Readers Group

Chanel & Dance

“Always remove, always strip away. Never add… There is no other beauty than the freedom of the body.” – Gabrielle Chanel

At the beginning of the 20th century, dance opened up new paths for movement and artistic expression, illustrating its irrepressible quest for freedom. Through her close work with artistic visionaries of dance, Gabrielle Chanel catalyzed the interconnections between dance and the CHANEL style. We are excited to partner with the House of CHANEL as the brand embodies our artists’ grace, freedom and artistic expression.