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Partnerships & Promotions

Partnerships & Promotions

American Ballet Theatre is proud to offer the following partnerships and promotions in service of our mission to bring America’s National Ballet Company® to the widest possible audience.

Check back often for new offers and events!

Remy Young and Sung Woo Han for Morgenthal Frederics.
Remy Young and Sung Woo Han for Morgenthal Frederics.

Morgenthal Frederics

Eyewear brand Morgenthal Frederics has teamed up with the American Ballet Theatre to promote inclusivity in dance. Through the lenses of ChromoClear™ frames, various ABT dancers star in the accompanying campaign that illustrates the beauty and power of diversity through self-expression. Each participating dancer is a member of the LGBTQ+ and/or POC communities and serves as the foundation of this commitment to foster, educate, and amplify the talent and perspectives within their respective communities.

Morgenthal Frederics will donate 50% of proceeds from the sale of its ChromoClear™ acetate collection to ABT RISE until July 2022.

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Erica Lall for Equinox x ABT
Erica Lall for Equinox x ABT.

Equinox

Equinox has launched a first-of-its-kind partnership with ABT that gives members a look into the world of professional ballet — going beyond some light stretches and a plié or two. The workout is an intense, but fun, 50-minute ballet class created in tandem by Equinox instructor Chris Vo, and ABT corps de ballet member Kathryn Boren.

Participants do across-the-floor combinations, incorporating the fundamentals of ballet with center barre, jumps, turns, and TheraBand sequences to improve posture, flexibility, balance, and mindful movement.

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FAO Schwarz

ABT and FAO Schwarz have unveiled a new collaboration that included a limited-edition, exclusive line of dolls and costumes for children inspired by the classic ballets The Nutcracker and Whipped Cream. Each doll and costume is a precise replica of the original ABT designs, overseen completely by costume designers Richard Hudson and Mark Ryden.

These items are only available for purchase at FAO Schwarz’s retail flagship at 30 Rockefeller Plaza in New York City and on FAOSchwarz.com.

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FAO Schwarz logo
FAO Schwarz ABT costumes

Random House Children's Books

American Ballet Theatre has partnered with Random House Children’s Books for a multi-year, multi-book publishing collaboration, launched in September 2020.

The first three books – B is for Ballet: A Dance Alphabet, Boys Dance!, and My Daddy Can Fly! – are available now. Additional titles are slated for release at a later date.

Boys Dance!Boys Dance!My Daddy Can Fly!
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"It is our hope to educate children and foster a love of dance through the powerful medium of storytelling."

- Mallory Loehr, Senior Vice President and Publishing Director, Random House Books for Young Readers Group

Chanel & Dance

“Always remove, always strip away. Never add… There is no other beauty than the freedom of the body.” – Gabrielle Chanel

At the beginning of the 20th century, dance opened up new paths for movement and artistic expression, illustrating its irrepressible quest for freedom. Through her close work with artistic visionaries of dance, Gabrielle Chanel catalyzed the interconnections between dance and the CHANEL style. We are excited to partner with the House of CHANEL as the brand embodies our artists’ grace, freedom and artistic expression. Watch this space for more details to be shared soon.