NEW YORK, NY  – American Ballet Theatre is honored to announce its selection to join the Bloomberg Philanthropies Digital Accelerator Program, an initiative designed to strengthen arts and cultural institutions through strategic investments in digital infrastructure.

The Digital Accelerator Program supports nonprofit cultural institutions across the U.S. and U.K. in developing innovative technology solutions to engage broader audiences, improve operations, drive revenue, and deliver dynamic programming. Since its launch in 2021, the program has invested in nearly 150 cultural institutions with 200 additional nonprofits accepted into the newest cohort, spanning artistic disciplines and organization size in 52 U.S. cities and 28 U.K. cities.

“At ABT, we are always seeking innovative ways to connect with our audiences and enhance their experiences,” said ABT Executive Director Barry Hughson. “Participation in the Bloomberg Philanthropies Digital Accelerator Program will allow us to leverage cutting-edge digital tools to expand our reach, elevate the art of ballet, and secure a sustainable future for our Company.”

Through the program, ABT will develop a state-of-the-art digital Customer Relationship Management (CRM) system designed to transform the way we connect with our audiences. This initiative will enable us to centralize audience data, gain deeper insights into patron preferences, and deliver tailored communications that resonate on a personal level. By implementing this comprehensive digital roadmap, ABT aims to enhance ticketing experiences, increase donor engagement, and expand access to ballet for diverse communities worldwide. These efforts will not only deepen audience relationships but also position ABT as a leader in using technology to amplify the transformative power of the arts, ensuring our legacy endures and evolves in the digital era.

Since its inception, the Bloomberg Philanthropies Digital Accelerator Program has delivered measurable results, with institutions from its first cohort cumulatively generating more than $20 million in new revenue, reaching over 1 million new audience members, and engaging more than 4,000 artists and partners.

American Ballet Theatre is grateful to be a participant in the Bloomberg Philanthropies Digital Accelerator Program.

For more information about the Bloomberg Philanthropies Digital Accelerator Program, visit digitalaccelerator.bloomberg.org/.

ABOUT BLOOMBERG PHILANTHROPIES

Bloomberg Philanthropies invests in 700 cities and 150 countries around the world to ensure better, longer lives for the greatest number of people. The organization focuses on five key areas: the Arts, Education, Environment, Government Innovation, and Public Health. Bloomberg Philanthropies encompasses all of Michael R. Bloomberg’s giving, including his foundation, corporate, and personal philanthropy as well as Bloomberg Associates, a philanthropic consultancy that advises cities around the world. In 2023, Bloomberg Philanthropies distributed $3 billion. For more information, please visit bloomberg.org, sign up for our newsletter, or follow us on Instagram, LinkedIn, YouTube, Threads, Facebook, and X.

ABOUT AMERICAN BALLET THEATRE

American Ballet Theatre is one of the greatest dance companies in the world. Revered as a national treasure since its founding season in 1940, its mission is to create, present, preserve, and extend the great repertoire of classical dancing for the widest possible audience. Headquartered in New York City, ABT is the only cultural institution of its size and stature to extensively tour, enchanting audiences for eight decades in 50 U.S. states, 45 countries, and over 480 cities worldwide. ABT’s repertoire includes full-length classics from the nineteenth century, the finest works from the early twentieth century, and acclaimed contemporary masterpieces. In 2006, by an act of Congress, ABT was designated America’s National Ballet Company®.

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